"Integrated Model" - Usercentrics

Usercentrics support article: Integrating with Utiq – Usercentrics Support - EN

Configuration in Usercentrics console

1^st layer

Utiq consent text (1^st layer)

Utiq consent text (1^st layer) for “Integrated Model” can be found here.

In Usercentrics Admin UI, you can add the Utiq consent text (1st layer) in the optional "Additional Banner message" field in the "Content" section.

Languages supported

Utiq provides both translations and support for the following languages: EN, DE, ES, FR, IT, CA.
Please use Utiq official translations for those languages we support.

If you are using any other language(s) that we don’t support, please get in touch csm@utiq.com.

Set up the functionalities in the Utiq Integrated Model text

Configurable elements

The Utiq consent text contains configurable element “Data Controller”.

You will need to populate dedicated configurable elements with your details: Data Controller’s name and legal form → the legal entity that owns the website as mentioned on the website’s Privacy Policy page

Clickable elements

The Utiq consent text (1^st layer and Utiq purpose displayed in the 2^nd layer of the CMP) contains clickable elements:

• consenthub

• Utiq's Privacy Statement

• telecom operator / supported internet connection

• our other websites / listed here

 You will need to implement hyperlinks that open in a new page for clickable elements within Utiq consent text:

• consenthub: https://consenthub.utiq.com/

• Utiq’s Privacy Statement: https://consenthub.utiq.com/pages/privacy-statement

• telecom operator / supported internet connection: the reference to participating telecom operators in scope within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section within Utiq’s Privacy Statement containing the list of all participating telecom operators per country → https://consenthub.utiq.com/pages/privacy-statement#telecom-operators

• our other websites / listed here: the reference to other websites in scope within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section within the “Manage Utiq” page where there is the list of all such websites in scope (i.e., all websites that would make use of the same martechpass value) (see “2. Setup the dedicated “Manage Utiq” page linked via a footer hyperlink“). Utiq requires the implementation of a section in the “Manage Utiq” page (see “2. Setup the dedicated “Manage Utiq” page linked via a footer hyperlink“) listing the cross domain websites in scope.

Utiq title, Utiq logo and Utiq consent text (1^st layer)

Add the Utiq title, Utiq logo and Utiq consent text (1st layer) in your Usercentrics CMP 1^st layer.

In Usercentrics Admin UI, you can add the Utiq consent text (1st layer) in the optional "Additional Banner message" field in the "Content" section.

Please add Utiq title, Utiq logo and Utiq consent text, using the following code:

<h3><img style="height: 1em;" src="https://utiqcontent.com/website/logos/utiq-com.svg" alt="Utiq"> Use of Telecom and Utiq powered technology in this website for digital marketing</h3>
By consenting, you let <b>Utiq SA/NV</b> and your <a href="https://consenthub.utiq.com/pages/privacy-statement#telecom-operators" target="_blank"><strong>telecom operator</strong></a> activate the Utiq technology for this website. Utiq will first check if it's available to you using your IP address. If yes, Utiq will share your IP address with your operator which will create an identifier for Utiq using the IP and an account reference such as your mobile number. We ([INSERT DATA CONTROLLER]) will use the Utiq technology to recognise you and collect insights about your navigation across this and any of <a href="https://<your_domain_name>/manage-utiq.html#manage-utiq-website-list" target="_blank">our other websites</a> (only those where you also activated the Utiq technology). This is to perform our digital marketing activities listed above, depending on the consents you give us for this. You can withdraw your consent to the use of Utiq technology at any time using <a href="https://consenthub.utiq.com" target ="_blank">Utiq's privacy portal</a> ("<a href="https://consenthub.utiq.com" target ="_blank"><img style="height: 1em;" src="https://utiqcontent.com/consenthub/assets/consenthub_as_text.svg" alt="consenthub"></a>") or via "Manage Utiq" at the bottom of this site (for this website only). For more, see <a href="https://consenthub.utiq.com/pages/privacy-statement" target="_blank">Utiq's Privacy Statement</a>.

In case you don’t use the Usercentrics default consent text and if scrolling is required to view Utiq 1st layer consent text,
Utiq logo must be placed in a fully visible section of the CMP (logo must be clickable and, if clicked, to scroll automatically to the Utiq section).

The most logical place is expected to be next to the mention of use of similar tracking technologies.

Please add Utiq logo, using the following code:

HTML

(including <img style="height: 1em;" src="https://utiqcontent.com/website/logos/utiq-com.svg" alt="Utiq">)

If you are using the default Usercentrics' consent text, Utiq 1st layer consent text should be visibile also with mobile devices, therefore there should be not the need to add “(including Utiq)”. Please verify during the onboarding process.

Utiq purpose displayed in the 2^nd layer of the CMP

Utiq custom purpose

Utiq consent must be collected both for Utiq custom purpose and for Utiq vendor.

In Usercentrics’s console, the Utiq purpose ("Use of Utiq technology powered by your telecom operator") is custom created in Usercentrics' Admin UI and has to be setup by each customer case by case.
In Usercentrics Admin UI, navigate to "Service Settings" -> "Categories" -> "Add Category", then Set Name and Description

When you configure the Utiq custom purpose, please use the following text:

Please add purpose description using the following code:

<p><strong>Utiq SA/NV</strong> together with <a href="https://consenthub.utiq.com/pages/privacy-statement#telecom-operators" target="_blank"><strong>participating telecom operators</strong></a> provide the Utiq technology, that can be used by websites to perform their digital marketing activities whilst offering you control through the <a href="https://consenthub.utiq.com" target="_blank">Utiq privacy portal</a> ("<a href="https://consenthub.utiq.com" target="_blank"><img style="height:12px; display:inline;" src="https://utiqcontent.com/consenthub/assets/consenthub_as_text.svg" alt="consenthub"></a>") where you can withdraw the consents you give to the use of the Utiq technology in this website and any other Utiq participating websites in one single place.</p>
<p>If you give your consent, Utiq will share your IP address with your operator so that it can create a secure online identifier ("Network Signal"). This is done by matching your IP to an account reference such as your mobile number. Your operator will then share this identifier with Utiq, without sharing any other personal data about you. Utiq uses this identifier to create additional marketing identifiers (known as "martechpass" and "adtechpass", valid for 90 days and 24hrs respectively). First party cookies are also used to store your consent choice and retrieve the identifiers. We will use the marketing identifiers to recognise you as the same visitor and collect insights about your navigation on this website to perform the digital marketing activities that you have given us consent for. If you activate the Utiq technology in any of <a href="https://<your_domain_name>/manage-utiq.html#manage-utiq-website-list" target="_blank">our other websites</a>, we will be able to use the same marketing identifiers to recognise you and use your browsing across such websites.</p>
<p>For extra details please visit <a href="https://consenthub.utiq.com/pages/privacy-statement" target="_blank">Utiq's Privacy Statement</a>.</p>

Hyperlinks → in the 2^nd layer, please add the URL of the hyperlink as plain text in brackets

If you do not create the Utiq custom purpose, Utiq will be added to “marketing category”. This will need to be changed with the step described below.

Add Utiq from the Usercentrics Data Processing Service database

Utiq consent must be collected both for Utiq custom purpose and for Utiq vendor.

Utiq has been added to Usercentrics' Data Processing Service (Vendor) database. You can find it into your UI and select “Utiq”.

Utiq as Vendor in Usercentrics has the following information:

Field	Description
Description of Service	The Utiq technology can be used by digital properties to support and optimise digital marketing, advertising and analytics activities.
Processing Company	Utiq SA/NV Rue aux laines 70, 1000 Brussels Belgium
Data Protection Officer of Processing Company	Utiq’s data protection officer can be contacted at: privacy@utiq.com
Data Purposes	This list represents the purposes of the data collection and processing. Use of Utiq technology powered by your telecom operator This category comes with a list of default Data Purposes that is provided for illustrative purposes only, to help the users to understand the scope services. Please remove the default ones and add “Use of Utiq technology powered by your telecom operator”.
Technologies Used	This list represents all technologies this service uses to collect data. APIs Cookies Local storage Session-Cookie JavaScript MobileSDK WebSDK
Data Collected	This list represents all (personal) data that is collected by or through the use of this service. IP address Network carrier information
Legal Basis	In the following the required legal basis for the processing of data is listed. Article 6(1)(a) GDPR Please note that only GDPR legal basis can be displayed in this section. However, for completeness, please note that also the following legal basis are applicable to the Utiq technology: Article 6(3) ePrivacy Directive Article 5(3) ePrivacy Directive
Location of Processing	This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately. European Union United Kingdom
Retention Period	The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes. All data in the Utiq platform will be deleted within the timeframes specified in Utiq's privacy statement.
Transfer to Third Countries	This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly. United Kingdom
Click here to read the privacy policy of the data processor	https://consenthub.utiq.com/pages/privacy-statement
Click here to opt out from this processor across all domains	https://consenthub.utiq.com/
Storage Information	Non-cookie storage: yes

Consent Validity Timeframe

The consent validity timeframe (the time after which consent should be re-requested) for Utiq consents for the Integrated Model is aligned with your CMP consent validity timeframe and up to a possible 13 month maximum period.

Technical implementation

Technical steps

Please follow the steps as described here to integrate.

Correct configuration of accept and reject functions

• The CMP must be configured to ensure that Utiq calls are only triggered if user accepts Utiq consent. This means if the user either clicks on:

  • "accept all" or

  • accept Utiq custom purpose ("Use of Telecom and Utiq powered technology on this website for digital marketing") and Utiq vendor.

• Utiq technology must be off by default.

• No Utiq calls to enable the Utiq technology shall be triggered if a user clicks on reject option.

• Only strictly necessary cookies can be dropped if user clicks on reject option i.e., consent status.

Utiq consent withdrawal mechanisms

• 3 ways to withdraw Utiq consents:

  • via the CMP: by re-opening the CMP and changing the preferences, the users can withdraw Utiq consent.

  • via the consent revocation dedicated functionality hosted in the Manage Utiq page (see “Set up the user functionalities in the dedicated “Manage Utiq” page”).

  • via consenthub: https://consenthub.utiq.com/

Utiq script ensures synchronization CMP-consenthub-Consent withdraw function hosted in Manage Utiq page.

• Utiq SDK should be loaded on all site pages, to be able to ensure consent synchronisation of the user.

Function not to show main CMP in “Manage Utiq” page

To avoid prompting your CMP in the “Manage Utiq” page, please add it before the CMP Script.
Usercentrics dedicated documentation here: https://usercentrics.com/docs/web/features/api/control-ui/#suppress-the-cmp-uc_ui_suppress_cmp_display

// Hide the CMP popup in the "Manage Utiq" page
 <script type="application/javascript">
    var UC_UI_SUPPRESS_CMP_DISPLAY=true;
  </script>

Testing

To validate the integration, you will need to run the “Utiq Integrated Model” test cases.