"Integrated Model" - Usercentrics
Usercentrics support article: Integrating with Utiq – Usercentrics Support - EN
Configuration in Usercentrics console
1st layer
Utiq consent text (1st layer)
Utiq consent text (1st layer) for “Integrated Model” can be found here.
In Usercentrics Admin UI, you can add the Utiq consent text (1st layer) in the optional "Additional Banner message" field in the "Content" section.
Languages supported
Utiq provides both translations and support for the following languages: EN, DE, ES, FR, IT, CA.
Please use Utiq official translations for those languages we support.
If you are using any other language(s) that we don’t support, please contact onboard@utiq.com
Set up the functionalities in the Utiq Integrated Model text
Configurable elements
The Utiq consent text contains configurable elements.
You will need to populate dedicated configurable elements with your details:
[DATA CONTROLLER]: Data Controller’s name and legal form → the legal entity that owns the website as mentioned on the website’s Privacy Policy page
(for Consent or Pay Model only): [BUTTON WORDING FOR PAY OPTION] → label/wordings used for the “Pay” option button
across our property(ies) → https://consenthub.utiq.com/pages/digital-properties?domain=[INSERT DIGITAL PROPERTY] with already pre-filtered the digital property (e.g. website/app) the user is coming from.
Clickable elements
The Utiq consent text (1st layer and Utiq purpose displayed in the 2nd layer of the CMP) contains clickable elements:
You will need to implement hyperlinks that open in a new page for clickable elements within Utiq consent text:
consenthub: https://consenthub.utiq.com/
Utiq’s Privacy Statement: https://consenthub.utiq.com/pages/privacy-statement
telecom operator / supported internet connection: the reference to participating telecom operators in scope within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section within Utiq’s Privacy Statement containing the list of all participating telecom operators per country → https://consenthub.utiq.com/pages/privacy-statement#telecom-operators
our other websites / listed here / across our property(ies) → https://consenthub.utiq.com/pages/digital-properties?domain=[INSERT DIGITAL PROPERTY] with already pre-filtered the digital property (e.g. website/app) the user is coming from (e.g. example.com - without www). This page lists the cross domain websites in scope (i.e., all digital properties that would make use of the same martechpass value), providing transparency also on Group of companies and Data Controllers
for advertising or analytics activities → this function will open the Advertiser/Publisher’s own privacy statement.
(for Consent or Pay Model only): You can reject Utiq now → a function to open the second layer of the CMP.
Utiq title, Utiq logo and Utiq consent text (1st layer)
Add the Utiq title, Utiq logo and Utiq consent text (1st layer) in your Usercentrics CMP 1st layer.
In Usercentrics Admin UI, you can add the Utiq consent text (1st layer) in the optional "Additional Banner message" field in the "Content" section.
Please add Utiq title, Utiq logo and Utiq consent text, using the following code - remember to optimize the style attribute:
<p><strong>Use of <span><svg xmlns="http://www.w3.org/2000/svg" fill="none" style="vertical-align:baseline;width:2em !important;padding-top:0.0em" viewBox="0 0 83 27"><path fill="#ed174c" d="M31 6v14q2 11 12 12v-6q-5-1-5-6v-9h5V6h-5V0q-6 1-7 6m26 13q1 12 13 13h7q0-5-7-6-6-1-7-7 1-7 7-8 7 0 8 7l-2-2-5 4 12 12 13-13q-4-3-8 0l-5 5 1-5Q83 6 70 5 58 6 57 19m-36-7v7q0 7-7 7-7-1-8-7V6H0v13q1 12 14 13 12-1 13-13V6q-5 0-6 6m26 0v20h6V6q-5 1-6 6"></path></svg><span style="position: absolute; width: 0; height: 0; clip: rect(0 0 0 0);">Utiq</span></span> technology powered by your telecom operator</strong></p><p>If you accept and use a <a href="https://consenthub.utiq.com/pages/privacy-statement#telecom-operators" target="_blank">supported internet connection</a> (mobile and broadband), we, [DATA CONTROLLER], will use marketing identifiers provided by Utiq <u>for advertising or analytics activities</u>. Utiq works with your <strong>telecom operator</strong>, which will use your IP address against internal data (e.g. mobile number) without disclosing it, to create identifiers for each connection you use.</p><p>We use the identifiers to link the browsing activity <a href="https://consenthub.utiq.com/pages/digital-properties" target="_blank">across our property(ies)</a> where Utiq consent is given, including of others using the same connection.</p><p>You can reject now or withdraw consent later via "Manage Utiq" or in Utiq’s privacy portal ("<a href="https://consenthub.utiq.com/" target="_blank">consenthub</a>").</p><p>You confirm that you are the telecom account holder or have permission from them to activate Utiq.</p><p>For more, visit <a href="https://consenthub.utiq.com/pages/privacy-statement" target="_blank">Utiq's privacy statement</a>.</p>
In case you don’t use the Usercentrics default consent text and if scrolling is required to view Utiq 1st layer consent text,
Utiq logo must be placed in a fully visible section of the CMP (logo must be clickable and, if clicked, to scroll automatically to the Utiq section).
The most logical place is expected to be next to the mention of use of similar tracking technologies.
Please add Utiq logo, using the following code - remember to optimize the style attribute:
(including <span><svg xmlns="http://www.w3.org/2000/svg" fill="none" style="vertical-align:baseline;width:2em !important;padding-top:0.2em" viewBox="0 0 83 27"><path fill="#ed174c" d="M31 6v14q2 11 12 12v-6q-5-1-5-6v-9h5V6h-5V0q-6 1-7 6m26 13q1 12 13 13h7q0-5-7-6-6-1-7-7 1-7 7-8 7 0 8 7l-2-2-5 4 12 12 13-13q-4-3-8 0l-5 5 1-5Q83 6 70 5 58 6 57 19m-36-7v7q0 7-7 7-7-1-8-7V6H0v13q1 12 14 13 12-1 13-13V6q-5 0-6 6m26 0v20h6V6q-5 1-6 6"></path></svg><span style="position: absolute; width: 0; height: 0; clip: rect(0 0 0 0);">Utiq</span></span>)If you are using the default Usercentrics' consent text, Utiq 1st layer consent text should be visible also with mobile devices, therefore there should be not the need to add “(including Utiq)”. Please verify during the onboarding process.
Utiq purpose displayed in the 2nd layer of the CMP
Utiq custom purpose
Utiq consent must be collected both for Utiq custom purpose and for Utiq vendor.
In Usercentrics’s console, the Utiq purpose ("Use of Utiq technology powered by your telecom operator") is custom created in Usercentrics' Admin UI and has to be setup by each customer case by case.
In Usercentrics Admin UI, navigate to "Service Settings" -> "Categories" -> "Add Category", then Set Name and Description
When you configure the Utiq custom purpose, please use the following text:
| Text |
|---|---|
Purpose name | Utiq purpose name for “Integrated Model” can be found here. |
Purpose description | Utiq purpose description for “Integrated Model” (--> Second layer (Utiq custom purpose)) can be found here. |
Please add purpose description using the following code:
<p>If you consent, you agree to the following processing:</p>
<ul><li><strong>Eligibility check</strong>: Utiq uses your IP address to check if you’re using a <a href="https://consenthub.utiq.com/pages/privacy-statement#telecom-operators" target="_blank">supported internet connection</a>. If you are not, Utiq will not be activated.</li>
<li><strong>Activation of Utiq technology</strong>: Your IP address is shared with your telecom operator to create a secure identifier ("Network Signal") for each supported connection you use (mobile and broadband), created now or later when you switch connections. To do this, your operator matches your IP address with internal data (e.g. mobile number), without disclosing it. Only this identifier is then provided to Utiq.</li>
<li><strong>Creation of Utiq identifiers</strong>: Utiq uses the Network Signal to create additional Utiq identifiers, including marketing specific ones for each connection, stored in your browser with first party cookies and other device storage information.</li>
<li><strong>Sharing and use of marketing identifiers</strong>: Utiq only shares with us the marketing identifiers for each connection that we can use to understand your browsing behaviour and connect visits <a href="https://consenthub.utiq.com/pages/digital-properties" target="_blank">across our property(ies)</a> (only if you agree to the activation of the Utiq technology on each one separately). This helps us, for example, to personalise or customise content in our property(ies), to recognise you when you return, or to enable us or our selected partners to create audiences for advertising or analytics, as explained below. If the connection is shared (typically in the case of broadband), the same identifiers are assigned to each consenting person on that connection, linking their browsing behaviour.</li>
<li><strong>Sharing of Utiq identifiers to advertising and analytics platforms</strong>: Certain Utiq identifiers will be transferred to these platforms that work with us and/or Utiq. We supplement these identifiers with data we hold about your browsing activity and profile, which is further processed in these platforms to show you personalised ads (our own or our partners’) or conduct analytics, according to the consents you have given us. This can involve display of ads, managing how frequently ads are shown or measuring the performance of the ads. The analytics activities can involve comparison analysis to produce aggregated reports or select audiences for activation. For more detailed information on how these activities are supported by Utiq see the dedicated section in Utiq’s privacy statement.</li></ul>
<p>The Utiq technology is designed with privacy in mind: it uses minimal personal data, secure, temporary identifiers, and limits data sharing. Utiq also offers a privacy portal ("<a href="https://consenthub.utiq.com/" target="_blank">consenthub</a>") to exercise your privacy rights.</p>
<p>For more details, visit <a href="https://consenthub.utiq.com/pages/privacy-statement" target="_blank">Utiq’s privacy statement</a>.</p>Hyperlinks → in the 2nd layer, please add the URL of the hyperlink as plain text in brackets
If you do not create the Utiq custom purpose, Utiq will be added to “marketing category”. This will need to be changed with the step described below.
Add Utiq from the Usercentrics Data Processing Service database
Utiq consent must be collected both for Utiq custom purpose and for Utiq vendor.
Utiq has been added to Usercentrics' Data Processing Service (Vendor) database. You can find it into your UI and select “Utiq”.
Data Processing Service (Vendor) ID | ZFZZSibrq9O4Tp |
Data Processing Service (Vendor) Name | Utiq |
Utiq as Vendor in Usercentrics has the following information:
Field | Description |
Description of Service | The Utiq technology can be used by digital properties to support and optimise digital marketing, advertising and analytics activities. |
Processing Company | Utiq SA/NV Rue aux laines 70, 1000 Brussels Belgium |
Data Protection Officer of Processing Company | Utiq’s data protection officer can be contacted at: |
Data Purposes | This list represents the purposes of the data collection and processing.
This category comes with a list of default Data Purposes that is provided for illustrative purposes only, to help the users to understand the scope services. Please remove the default ones and add “Use of Utiq technology powered by your telecom operator”. |
Technologies Used | This list represents all technologies this service uses to collect data.
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Data Collected | This list represents all (personal) data that is collected by or through the use of this service.
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Legal Basis | In the following the required legal basis for the processing of data is listed.
Please note that only GDPR legal basis can be displayed in this section. However, for completeness, please note that also the following legal basis are applicable to the Utiq technology:
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Location of Processing | This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
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Retention Period | The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
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Transfer to Third Countries | This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
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Click here to read the privacy policy of the data processor | |
Click here to opt out from this processor across all domains | |
Storage Information |
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Consent Validity Timeframe
The consent validity timeframe (the time after which consent should be re-requested) for Utiq consents for the Integrated Model is aligned with your CMP consent validity timeframe and up to a possible 13 month maximum period.
Technical implementation
Technical steps
Please follow the steps as described here to integrate.
Correct configuration of accept and reject functions
The CMP must be configured to ensure that Utiq calls are only triggered if user accepts Utiq consent. This means if the user either clicks on:
"accept all" or
accept Utiq custom purpose ("Use of Telecom and Utiq powered technology on this website for digital marketing") and Utiq vendor.
Utiq technology must be off by default.
No Utiq calls to enable the Utiq technology shall be triggered if a user clicks on reject option.
Only strictly necessary cookies can be dropped if user clicks on reject option i.e., consent status.
Utiq consent withdrawal mechanisms
3 ways to withdraw Utiq consents:
via the CMP: by re-opening the CMP and changing the preferences, the users can withdraw Utiq consent.
via the consent revocation dedicated functionality hosted in the Manage Utiq page (see “Set up the user functionalities in the dedicated “Manage Utiq” page”).
via consenthub: https://consenthub.utiq.com/
Utiq script ensures synchronization CMP-consenthub-Consent withdraw function hosted in Manage Utiq page.
Utiq SDK should be loaded on all site pages, to be able to ensure consent synchronisation of the user.
Function not to show main CMP in “Manage Utiq” page
To avoid prompting your CMP in the “Manage Utiq” page, please add it before the CMP Script.
Usercentrics dedicated documentation here: https://usercentrics.com/docs/web/features/api/control-ui/#suppress-the-cmp-uc_ui_suppress_cmp_display
JS
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Testing
To validate the integration, you will need to run the “Utiq Integrated Model” test cases.