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MarTech Integration

This section contains integration guides with other MarTech platforms, like Web Analytics and CDPs.

Web Analytics Integration
CDP Integration

Utiq’s MarTech Integration guides are designed to help you connect the Utiq martechpass (mtid) with third-party marketing technologies, including Web Analytics platforms and Customer Data Platforms (CDPs). These integrations enable better identity resolution, improve measurement accuracy, and support effective first-party data activation.

Inside this section, you’ll find:

  • Web Analytics Integration: How to pass martechpass as a user identifier to analytics tools like Google Analytics, Marfeel and Piano.

  • CDP Integration: How to ingest martechpass as a declared ID into CDPs such as Permutive, Adobe CDP and ADEX.

Each guide starts with the rationale and value of integrating the martechpass, followed by step-by-step instructions for each supported vendor, complete with platform-specific code samples, documentation references, and testing guidelines.

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