Utiq Consent Management

Users can manage Utiq consent as follows:

Action	Location	Details
Grant Consent	Brand or Publisher website	Users can give consent on the website of the Brand or Publisher.
Revoke Consent	Brand or Publisher website Consenthub	Users can revoke consent on the Brand or Publisher’s website (see the “Manage Utiq” page) or on Utiq’s consenthub.
Deactivate Service / Prevent activation	Consenthub	Users can deactivate/prevent the activation of the Utiq service on consenthub, preventing the generation of martechpass or adtechpass tokens regardless of consent status.

Related Cookies and Local Storage Objects

The following cookies are used by the Utiq service:

utiq_consent_status: Used to store a record of your consent to Utiq technology (i.e. if you declined or accepted)
utiq_consent_version: Used to record the consent version shown to the user. Only used if the user provides its consent.
utiq_consent_version_previous: Used to record the consent version shown to the user. Only used if the user provides its consent.
connectId: Used to fetch the relevant secure online identifiers so that we don’t have to ask your telecom operator to re-create them every time.

The following local storage object are populated:

utiqEligibility: Contains the eligibility status of the user’s mobile network connection.
utiqDataCallTimestamp: Used to keep a record of the outcome of the eligibility check that is conducted to check if the Utiq technology is available to you, to avoid doing additional checks after your eligibility has been confirmed.
utiqPass: Used to store the relevant marketing identifiers within your device storage capacity.

Depending on the user’s action, the cookies and martechpass/adtechpass are set/removed as follows:

Action	utiq_consent_status	utiq_consent_version	utiq_consent_version_previous	connectId	martechpass, adtechpass
Consent given (user clicks “Accept”)	true	set	set	set	set
Consent not given (user clicks “Reject”)	false	not set	not set	not set	not set
Consent revoked from the “Manage Utiq” page	false	removed	removed	removed	removed
Consent revoked using consenthub ⚠️ after 10 min on the next visit	false	removed	removed	removed	removed
Utiq service stopped from consenthub	false	removed	removed	removed	removed

The following table provides details on the cookies:

Name	TTL	Description	Example value
utiq_consent_status	180 days	Cookie set when the user accepts/reject Utiq consent. It is a base 64 encoded value of `true` or `false` indicating if the user has given consent for the Utiq service.	true: `dHJ1ZQ==` false: `ZmFsc2U=`
utiq_consent_version	390 days	Used to record the consent version shown to the user. Only used if the user provides its consent.	2 (as example): `Mg==`
utiq_consent_version_previous	390 days	Used to record the consent version shown to the user. Only used if the user provides its consent.	2 (as example): `Mg==`
connectId	90 days	Cookie set when the user accepts Utiq consent. Its value relates the user with a specific Brand or Publisher domain. When present, it is used to find the user without requiring a new network signal from the operator network. This reduces the burden to the network operators’ APIs.	`MTY5NTgxND...rAxcJEA==`