First party media personalisation based on martechpass.
First party media analytics based on martechpass.
Cross media:
Advertiser and Publisher first party data activation based on Utiq passes matching with match rate of Brand and Publisher martechpass to adtechpass/consentpass of 100%.
Ability to understand the reach at a person-level for a specific campaign. This enables Brands to understand and manage the reach of their activities.
If you want to explore additional use cases please contact our Customer Success team at csm@utiq.com