A DSP or SSP receiving the adtechpass (short “atid”) either via OpenRTB protocol for example enabled via Prebid.js Utiq user id sub-module, or any other custom integration can enable Utiq powered advertising use cases such as frequency capping, cost optimisation, first party audience activation via the Utiq system integration and the power of consentpass.
For DSP and SSP technical integration documentation please contact our Customer Success team at csm@utiq.com