CDP Data Export
This page contains guides of how to do data export from various CDP solutions, for data activation initiatives, via Utiq S3 bucket flow.
Why Export CDP Audiences to Utiq?
Once the martechpass (mtid) has been collected and made available within your CDP (see CDP Integration Guide), the next step towards activating audiences is to make those segments available to Utiq.
As outlined in the Data Activation flow, Utiq provisions a dedicated Amazon S3 bucket for each customer. This bucket acts as the secure delivery channel where you will send your audience exports, per martechpass, so we ‘translate’ them into consentpass and send to destinations.
To enable this:
Your CDP needs to be configured to extract audience membership on a daily basis.
Alongside the audience participation file (containing mtids), an audience metadata file must also be delivered, if required by the destination platform.
Both files should be written to the Utiq-provided S3 bucket in the format described in the Data Activation documentation.
This export step ensures that Utiq can process the selected segments and make them available for downstream activation use cases, while maintaining the same privacy-first principles as the mtid collection process.
Vendor Configurations
Below is a list of selected CDPs, where we provide guided instructions about data export into S3.
Adobe CDP
Last update: September 2025 (check vendor documentation)
1. Configure the S3 Destination in Adobe Experience Platform
Navigate to Connections → Destinations → Catalog.
Locate and click “Activate audiences” on Amazon S3 destination card.
Click “Configure new destination” if none exists yet.
2. Activate Audiences → S3 via UI
Once the destination is configured:
Return to Connections → Destinations → Catalog, and click “Activate audiences” on the Amazon S3 card.
Select the audiences that you want to activate to the destination, use the check boxes to the left of the audience names.
Configure the schedule and the file names for each audience you are exporting, by selecting the pencil icon next to each schedule (use the check boxes on the left to edit multiple schedules). You must use the ‘Export full files’ option, to cover our requirement.
Configure the mapping step to choose which profile attributes to include in the export. You must select the martechpass and
segmentMembershipUse macros to dynamically structure your folder paths per our guide.
Documentation: