CDP Data Export

This page contains guides of how to do data export from various CDP solutions, for data activation initiatives, via Utiq S3 bucket flow.

Why Export CDP Audiences to Utiq?

Once the martechpass (mtid) has been collected and made available within your CDP (see CDP Integration Guide), the next step towards activating audiences is to make those segments available to Utiq.

As outlined in the Data Activation flow, Utiq provisions a dedicated Amazon S3 bucket for each customer. This bucket acts as the secure delivery channel where you will send your audience exports, per martechpass, so we ‘translate’ them into consentpass and send to destinations.

To enable this:

Your CDP needs to be configured to extract audience membership on a daily basis.
Alongside the audience participation file (containing mtids), an audience metadata file must also be delivered, if required by the destination platform.
Both files should be written to the Utiq-provided S3 bucket in the format described in the Data Activation documentation.

This export step ensures that Utiq can process the selected segments and make them available for downstream activation use cases, while maintaining the same privacy-first principles as the mtid collection process.

Vendor Configurations

Below is a list of selected CDPs, where we provide guided instructions about data export into S3.

Adobe CDP

Last update: September 2025 (check vendor documentation)

1. Configure the S3 Destination in Adobe Experience Platform

Navigate to Connections → Destinations → Catalog.
Locate and click “Activate audiences” on Amazon S3 destination card.
Click “Configure new destination” if none exists yet.

2. Activate Audiences → S3 via UI

Once the destination is configured:

Return to Connections → Destinations → Catalog, and click “Activate audiences” on the Amazon S3 card.
Select the audiences that you want to activate to the destination, use the check boxes to the left of the audience names.
Configure the schedule and the file names for each audience you are exporting, by selecting the pencil icon next to each schedule (use the check boxes on the left to edit multiple schedules). You must use the ‘Export full files’ option, to cover our requirement.
Configure the mapping step to choose which profile attributes to include in the export. You must select the martechpass and segmentMembership
Use macros to dynamically structure your folder paths per our guide.

Documentation:

Tealium

(This vendor documentation is work in progress - don’t use yet)

1. Configure an Amazon S3 Connector

In Tealium Customer Data Hub, navigate to:

AudienceStream → Connectors → Add Connector

Search for Amazon S3 and add it.

Configure the connector using the credentials provided by Utiq:

Access Key ID / Secret Access Key or Assume Role ARN
Bucket Name – the Utiq-issued S3 bucket
Directory / Path Prefix – folder where files should be written
Region – e.g., eu-west-1

Add the action “Upload File to Amazon S3” within the connector.

2. Configure the Audience Export

Once the S3 connector exists:

Go to: AudienceStream → Audiences → (Select Audience)

Open the Connectors tab → Add Connector Action → choose the S3 connector created earlier.

Configure the export action:

Export Scheduling

Switch the action to Batch Mode, and set:

Schedule: Daily
Export Type: Full Export
(Utiq requires a full audience snapshot each day)

File Delivery Options

Format: CSV or JSON
Naming Convention: Follow the Utiq Data Activation guidelines
Dynamic Naming: Use Tealium template variables such as ${date} if desired

Fields to Include

You must export:

martechpass (mtid) – Utiq’s user identifier
Audience ID / Segment Identifier – to map each mtid to the correct audience

Optionally export additional metadata depending on your internal schemas.

Save the action and publish your Tealium profile.

Tealium will now deliver daily full-file audience exports to the Utiq-issued S3 bucket.

Permutive

Last update: November 2025 (check vendor documentation)

Go to Audiences → Cohort Activation → Exports, then click “Add Export”
Name your Export
Choose the registered ‘Utiq’ ID type you wish to download your cohort as
Choose a date range you want to download the IDs over
Choose which cohorts you wish to download the IDs for (default is all cohorts)
Click 'Create' and the export will begin
Follow our guide to drop the file to Utiq S3 bucket

Permutive doesn’t support automated scheduled daily drops. Please contact onboard@utiq.com so we can collect the demand and ask for the feature.

Documentation:

https://support.permutive.com/hc/en-us/articles/360013234159-Understanding-Exports

Emetriq

Emetriq Customer Data Activation can be done using a web interface. Access to the web interface, via email addresses, and a small tutorial is given by Emetriq’s partner managers to each partner individually.

Please get in touch with Emetriq at partnermanagement@emetriq.com

Segment

Last update: January 2026 (check vendor documentation)

Go to Destinations → Add Destination → “AWS S3 (Actions)” and provide credentials
Select the data source you want to connect to the destination
Provide a unique name for the destination
Complete the destination settings (name of the region, name of the bucket, etc.)
Add a new Sync to S3 Action into the destination and define the Event Trigger

Segment’s export is oriented around event data, not “audience segments”. If you want to build “audience membership exports” (user IDs + segment IDs), you need to implement custom ETL, e.g. collect user events with martechpass (mtid), then transform those logs to deduplicate users and map them to segment membership, before supplying to Utiq. This ETL must be done on a daily frequency.

Documentation: