Accessing UTIQ’s Detailed Report: Weekly Insights for Smarter Campaign Optimization

UTIQ’s advanced reporting is available on a weekly basis, providing continuous visibility into key metrics that enhance campaign performance analysis. Whether UTIQ is generating the billing discount file in Curator or the advertiser or agency is creating deals from their own Equativ account, this report ensures advertisers have access to detailed audience insights in both cases.

To fully leverage these insights, advertisers should ensure that UTIQ receives the reporting files in CSV format. If the deals are managed directly by the advertiser or agency, they can grant UTIQ access to their CSV reports for accurate data processing. This enables UTIQ to construct detailed visualizations and graphs that provide a clear breakdown of impressions, unique user reach, frequency distribution, and extended reach in cookieless environments.

For seamless integration, it is recommended to coordinate with your local Equativ team to enable automatic delivery of CSV reports to UTIQ. This ensures that advertisers can benefit from precise, deterministic insights into their campaigns, allowing for better targeting, cost optimization, and more efficient media spend allocation in a rapidly evolving privacy-first landscape.

👉 Please note: To process and analyze the full scope of campaign performance—including the comparison between UTIQ-based and cookie-based delivery across all environments (cookieless and cookie-enabled), and to access generic campaign data such as impressions, viewability, CTR, total spend, and eCPM in order to calculate savings—UTIQ must receive consent from the advertiser or agency to access these campaign results. Let me share a email example with Utiq team cced.

Subject: Consent Request to Share Campaign Data with UTIQ

Hi Equativ local team,

We’re currently working with UTIQ on campaign performance analysis and would like to ensure they have access to the relevant reporting data for our deals.

To enable UTIQ to build a full campaign report—including metrics like impressions, viewability, CTR, total spend, and eCPM, as well as insights and savings comparing UTIQ-based delivery to cookie-based delivery across all environments—we’d like to formally give our consent for UTIQ to access this information through Equativ.

Could you please enable access or share the necessary data with UTIQ team, based on this consent?

Let us know if you need anything else from our side to proceed.

Thanks a lot,