How to Use and access UTIQ’s Detailed Reporting for Advanced Campaign Insights

UTIQ’s Detailed Reporting

For advertisers and publishers seeking deeper insights into user engagement and audience dynamics, UTIQ provides an advanced reporting solution that goes beyond Equativ’s standard analytics. This detailed report includes UTIQ-specific metrics such as Unique UTIQ Users vs. Impressions and frequency dispersion analysis, offering a precise and privacy-compliant view of audience reach in a cookieless environment. By leveraging these insights, advertisers can optimize their targeting strategies, measure real impact, and improve the efficiency of their campaigns.

Within this report, you can access key performance indicators such as total impressions, real users impacted (distinct from cookies), total spend, and cost per 1,000 impressions (CPM). Additionally, UTIQ provides a breakdown of users reached beyond cookies, showing how many impressions were delivered in a cookieless environment, ensuring visibility into campaign effectiveness across all addressable audiences.

Impact optimization Ration

One of the most valuable aspects of UTIQ’s detailed reporting is its cookie overlap savings calculation. Thanks to UTIQ’s ability to measure cookie overlap, we eliminate duplicated cookies, ensuring that campaign impressions are not wasted. This means advertisers achieve greater cost efficiency by reaching real, unique users instead of repeatedly targeting the same person under different cookies.

Remember that only one of the two major benefits of using UTIQ can be measured: cookie deduplication. To measure the other key benefit—true person-based frequency capping and limitation—we recommend following this method.

Extended reach

Furthermore, the report calculates Extended Reach, highlighting what portion of your investment successfully targeted the cookieless audience—a segment that would otherwise be inaccessible through traditional methods.

Frequency impact distribution

Lastly, UTIQ provides a histogram of frequency distribution, a crucial metric for campaign optimization. Unlike other providers that rely on probabilistic models, UTIQ delivers fully deterministic frequency measurement, ensuring advertisers have an accurate and transparent view of how their audience is being exposed to their ads. This granular level of detail allows brands to refine their budget allocation, optimize exposure levels, and improve overall ad performance in a way that was previously unattainable in the cookieless landscape.

Accessing UTIQ’s Detailed Report: Weekly Insights for Smarter Campaign Optimization

UTIQ’s advanced reporting is available on a weekly basis, providing continuous visibility into key metrics that enhance campaign performance analysis. Whether UTIQ is generating the billing discount file in Curator or the advertiser or agency is creating deals from their own Equativ account, this report ensures advertisers have access to detailed audience insights in both cases.

To fully leverage these insights, advertisers should ensure that UTIQ receives the reporting files in CSV format. If the deals are managed directly by the advertiser or agency, they can grant UTIQ access to their CSV reports for accurate data processing. This enables UTIQ to construct detailed visualizations and graphs that provide a clear breakdown of impressions, unique user reach, frequency distribution, and extended reach in cookieless environments.

For seamless integration, it is recommended to coordinate with your local Equativ team to enable automatic delivery of CSV reports to UTIQ. This ensures that advertisers can benefit from precise, deterministic insights into their campaigns, allowing for better targeting, cost optimization, and more efficient media spend allocation in a rapidly evolving privacy-first landscape.