Equativ Standard reporting

How to Use Equativ Instant Insights for Real-Time Campaign Optimization

Equativ Instant Insights is a powerful tool designed to provide real-time analytics on ad performance, allowing publishers and advertisers to make data-driven decisions on the fly. Unlike traditional reporting tools that require manual data extraction, Instant Insights delivers immediate visibility into key metrics, such as bid activity, revenue trends, fill rates, and audience engagement. This real-time access enables users to detect inefficiencies, adjust strategies, and maximize monetization opportunities without delays.

To access Instant Insights, navigate to the Equativ platform and locate the Instant Insights dashboard within the reporting section. From here, you can filter data based on specific timeframes, demand partners, ad formats, and geographies, providing a customized view of your campaign performance. The dashboard also features interactive visualizations that help identify performance trends and anomalies at a glance.

For publishers, Instant Insights is particularly useful for monitoring demand fluctuations and optimizing inventory allocation in real time. Advertisers, on the other hand, can leverage the tool to track bid efficiency, viewability, and engagement rates, ensuring that campaigns remain cost-effective and aligned with KPIs. By combining Instant Insights with automated optimizations and manual adjustments, users can react proactively to market changes and continuously refine their programmatic strategies.