Make sure you meet the minimum Utiq standards for using the Integrated model
To use the “Integrated model”, Advertisers and Publishers must meet Utiq’s minimum standards listed below. If you cannot meet these requirements, you must use Utiq’s “Separate consent pop-up model” (see section 1B.).
For any questions, please get in touch with our Customer Success team at csm@utiq.com.
Minimum Utiq standards for using the Integrated model - CMP required features
Core Requirements
Description
Specification/Checklist
Example
Users must be provided with the possibility of accepting cookies and tracking technologies and to just as easily refuse them.
Reject option presented as a reject button on first layer.
The "Reject" option should be:
Located in the 1st layer and requiring only 1 click to action.
Presented as a button.
Equally visible to the accept option (factors to consider here are size, font and location for example).
Enabling user to reject with 1 click.
Not resulting in limitation to access the site/content if selected (i.e., must not result in redirection to subscription or pay wall).
Clear wording used (i.e., “reject all”, “deny all”, “continue without accepting” or an equivalent).
No reliance on (other) deceptive design patterns [1].
In case scrolling is required to view Utiq consent text, the buttons are always displayed and are placed in a fully visible section of the CMP (i.e. the accept/reject buttons do not disappear with the scrolling down).
FRENCH AND ITALIAN MARKETS ONLY
Reject option presented as a Cross (“X”) enabling the closure of the CMP.
Located in 1st layer and requiring only 1 click to action.
Its design makes the cross option to reject easily visible to the user (factors to consider here are if included within the frame/CMP, in colors distinguishable from the background, etc.).
An explanation of its function being provided next to it (e.g.,: “to continue without accepting: X”).
An explanation about the function should be provided within the text.
No reliance on (other) deceptive design patterns [1].
FRENCH AND ITALIAN MARKETS ONLY
Reject option presented as “continue without accepting”.
Located in 1st layer and requiring only 1 click to action.
Design making this option to reject easily visible to the user, without reliance on other deceptive design patterns [1]; i.e.,:
as a standard, text should be displayed as part of the CMP box (this is commonly placed in the top corner) or in a location that provides enough visual support for the user to see it.
visible without scrolling required.
not using design features that may obscure its location (factors to consider here are whether the colour of the text contrasts sufficiently with the background of CMP, option should not be embedded within the text or a location in CMP that would clearly diminish its visibility to the user).
Clear wording used (i.e., “continue without accepting”), creating no ambiguity as to its function.
An explanation about the function should be provided within the text.
Correct configuration of accept and reject functions
The CMP must be configured to ensure that Utiq calls are only triggered if user consents to the activation of Utiq technology.
Utiq technology must be off by default.
No Utiq calls to enable the Utiq technology shall be triggered if a user specifically rejects consent to the use of Utiq technology or makes an overall rejection of all non-essential cookies and other tracking technologies.
Only strictly necessary cookies (i.e., utiq_consent_status) can be dropped if user denies consent to non essential cookies and other tracking technologies.
Users must be provided with the Utiq consent text in 1st layer without modifications
It should be sufficiently clear that the use of Utiq technology is available on the website.
User attention must be drawn to Utiq consent text on 1st layer.
Utiq consent text is shown in the same form as the domain‘s own consent text (same size, font, colour).
Utiq consent text is inserted in an appropriate location to ensure appropriate visibility and distinct from other consent wording.
Sub-title provided by Utiq is implemented without any variations.
Utiq logo is placed next to Utiq consent text sub-title.
In case scrolling is required to view Utiq consent text, Utiq logo is placed in a fully visible section of the CMP not requiring scrolling down (where possible, logo should be clickable and, if clicked, it directs automatically to the Utiq section). The most logical place is expected to be next to the mention of use of similar tracking technologies.
No reliance on deceptive design patterns [1] that could compromise the visibility of Utiq consent.
Configurable elements within the Utiq Consent text must be populated with the Data Controller information
The Utiq consent text contains configurable elements:
Data Controller
Populate dedicated configurable elements with your details:
Data Controller’s name
Implement hyperlinks in clickable elements within Utiq consent text (1st layer and 2nd layer)
The Utiq consent text contains clickable elements:
consenthub
Utiq's Privacy Statement
telecom operator
our other websites
Implement hyperlinks that open in a new page for clickable elements within Utiq consent text:
The main CMP title must not only reference or concern cookies. It must address other similar technologies.
Implementation of a section within “Manage Utiq” page listing the cross domain websites in scope (i.e., all websites that would make use of the same martechpass value)
As per core requirement.
The reference to other websites in scope within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section within the “Manage Utiq” page where there is the list of all such websites in scope (i.e., all websites that would make use of the same martechpass value).
In case of additional websites in scope, the list must be updated, before the additional website goes live.
Implementation of telecom operators hyperlink
As per core requirement.
The reference to participating telecom operators in scope within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section within the Utiq privacy statement which contains the list of all participating telecom operators per country.
In case of additional telecom operators in scope, the list within Utiq’s privacy statement will be updated by Utiq, without unreasonable delay.
Utiq technology purpose included in 2nd layer of CMP (as Utiq custom purpose)
It must be possible for users to view the purposes in a granular way. Specifically, users should be able to make granular choices for Utiq via distinct tick boxes.
Utiq 2nd layer consent text must be added in an appropriate location (as Utiq custom purpose).
If possible, Utiq logo must be placed next to Utiq 2nd layer title.
Accept and reject options must be displayed in the 2nd layer and must be equally visible to each other (factors to consider here are size, font and location for example).
Specific accept and reject options must be placed next to Utiq consent (Utiq 2nd layer text)
No reliance on deceptive design patterns [1] that could compromise the visibility of Utiq consent.
The website’s main CMP must be easy to locate and resurface to facilitate withdrawal of consent at any time
As per core requirement.
The option to resurface the website main CMP shall be located in an easily visible place for the user to find. Usually, this will be at the bottom of the page.
The option must be present in all the pages of the website (i.e. not only in the Homepage).
The name of the functionality (e.g., link or icon) should use clear wording to enable the user to make use of the functionality to manage their consents.
The wording used must not reference only cookies, but also other similar technologies (in case such wording is used).
No reliance on deceptive design patterns [1] (e.g., different size, font, colour or inappropriate location), accessible with 1 click, not hidden by other banners in the websites, colour of text contrasts sufficiently with the background)
The website should make its “Privacy policy/notice/statement” easily accessible at the bottom of all pages
As per core requirement.
The option to open the Privacy Statement shall be located in an easily visible place for the user to find. Usually, this will be at the bottom of the page.
The option to open the Privacy Statement must be present in all the pages of the website (i.e. not only in the Homepage).
No reliance on deceptive design patterns [1] (e.g., different size, font, colour or inappropriate location, accessible with 1 click, not hidden by other banners in the websites, colour of text contrasts sufficiently with the background).
Consent validity times (the time after which consent should be re-requested)
The consent validity timeframe for Utiq consents is 180 days.
martechpass TTL is 90 days.
Set up the consent validity timeframe for Utiq consents to 180 days.
The denied consent duration for Utiq consents is also 180 days.
Evidence of consent
It should be technically possible for the Advertiser/Publisher to provide evidence of Utiq consents captured.
It should be technically feasible for Utiq to monitor that each consent has effectively been provided.
Ensure that you are keeping track of the version of your Consent Notices that includes Utiq consent.
Ensure that the Evidence of Consents feature in your CMP console is correctly capturing the user’s preferences for the Utiq consent.
Utiq consent withdrawal mechanisms
As per core requirement.
There are 3 ways for users to withdraw Utiq consents:
CMP: by re-opening the CMP and changing the Utiq preferences, the users can withdraw Utiq consent.
Manage Utiq via the consent revocation dedicated functionality: users can revoke their Utiq consent directly through your site. The revocation will only apply to your site in this case.
consenthub.
Ensured synchronization with consenthub.
[1] Also known as “dark patterns”, are considered as interfaces and user journeys implemented on platforms that attempt to influence users into making unintended, unwilling and potentially harmful decisions, often towards a decision that is against the users’ best interests and in favour of the platforms interests, regarding the processing of their personal data (EDPB Guidelines 03/2022)
Configuration in CMP console
Utiq’s consent text for the Integrated model
The Utiq consent text has been carefully defined seeking to strike a balance between providing complete information on the processing and keeping the text brief and understandable for users as part of a layered approach to transparency. Specifically, the text addresses the purpose and scope of the processing, the nature of the personal data processed, retention periods, and the identity of controllers.
Utiq consent text to date (this may be subject to change):
EN
First layer:
Use of Telecom and Utiq powered technology on this website for digital marketing
By consenting, you let Utiq SA/NV and your telecom operator activate the Utiq technology for this website. Utiq will first check if it’s available to you using your IP address. If yes, Utiq will share your IP address with your operator which will create an identifier for Utiq using the IP and an account reference such as your mobile number. We [DATA CONTROLLER] will use the Utiq technology to recognise you and collect insights about your navigation across this and any of our other websites (only those where you also activated the Utiq technology). This is to perform our digital marketing activities listed above, depending on the consents you give us for this. You can withdraw your consent to the use of Utiq technology at any time using Utiq’s privacy portal (“consenthub”) or via "Manage Utiq" at the bottom of this site (for this website only). For more, see Utiq's Privacy Statement.
Second layer (Utiq custom purpose):
Use of Telecom and Utiq powered technology on this website for digital marketing
Utiq SA/NV together with participating telecom operators provide the Utiq technology, that can be used by websites to perform their digital marketing activities whilst offering you control through the Utiq privacy portal ("consenthub") where you can withdraw the consents you give to the use of the Utiq technology in this website and any other Utiq participating websites in one single place.
If you give your consent, Utiq will share your IP address with your operator so that it can create a secure online identifier ("Network Signal"). This is done by matching your IP to an account reference such as your mobile number. Your operator will then share this identifier with Utiq, without sharing any other personal data about you. Utiq uses this identifier to create additional marketing identifiers (known as "martechpass" and "adtechpass", valid for 90 days and 24hrs respectively). First party cookies are also used to store your consent choice and retrieve the identifiers. We will use the marketing identifiers to recognise you as the same visitor and collect insights about your navigation on this website to perform the digital marketing activities that you have given us consent for. If you activate the Utiq technology in any of our other websites, we will be able to use the same marketing identifiers to recognise you and use your browsing across such websites.
Nutzung der Telekommunikations-basierten Utiq-Technologie für digitales Marketing
Mit Ihrer Einwilligung erlauben Sie Utiq SA/NV und Ihrem Telekommunikationsnetzbetreiber, die Utiq-Technologie für diese Webseite zu aktivieren. Utiq prüft zunächst anhand Ihrer IP-Adresse, ob die Technologie für Sie verfügbar ist. Wenn das der Fall ist, gibt Utiq Ihre IP-Adresse an Ihren Netzbetreiber weiter, der anhand der IP-Adresse und einer Kundenkonto-Referenz wie z.B. Ihrer Mobilfunknummer eine Kennung für Utiq erstellt. Wir [DATA CONTROLLER] werden die Utiq-Technologie verwenden, um Sie zu erkennen und Erkenntnisse über Ihr Nutzungsverhalten auf dieser und unseren anderen Webseiten zu sammeln (sofern Sie auf diesen Webseiten die Utiq-Technologie ebenfalls aktiviert haben). Dies ermöglicht uns, die oben aufgeführten digitalen Marketingaktivitäten durchzuführen, je nachdem, welche Einwilligungen Sie uns hierfür erteilen. Sie können Ihre Einwilligung zur Nutzung der Utiq-Technologie jederzeit über das Datenschutzportal von Utiq („consenthub“) oder über „Utiq verwalten“ am unteren Ende dieser Webseite (nur für diese Webseite) widerrufen. Weitere Informationen finden Sie in der Datenschutzerklärung von Utiq.
Second layer (Utiq custom purpose):
Nutzung der Telekommunikations-basierten Utiq-Technologie für digitales Marketing
Utiq SA/NV stellt zusammen mit teilnehmenden Telekommunikationsnetzbetreibern die Utiq-Technologie zur Verfügung, die von Webseiten zur Durchführung ihrer digitalen Marketingaktivitäten genutzt werden kann. Gleichzeitig bietet sie Ihnen eine Kontrolle durch das Utiq-Datenschutzportal („consenthub“), wo Sie Ihre Einwilligungen zur Nutzung der Utiq-Technologie auf dieser Webseite und allen anderen teilnehmenden Webseiten an einem einzigen Ort widerrufen können.
Wenn Sie Ihre Einwilligung erteilen, wird Utiq Ihre IP-Adresse an Ihren Netzbetreiber weitergeben, damit dieser eine sichere Online-Kennung (das sog. „Network Signal“) erstellen kann. Dazu wird Ihre IP-Adresse mit einer Kundenkonto-Referenz, wie z. B. Ihrer Handynummer, abgeglichen. Ihr Netzbetreiber gibt diese Kennung dann an Utiq weiter, ohne weitere personenbezogene Daten über Sie zu teilen. Utiq verwendet diese Kennung, um zusätzliche Marketing-Kennungen zu erstellen (bekannt als „martechpass“ und „adtechpass“, gültig für 90 Tage bzw. 24 Stunden). Außerdem werden sog. "First Party Cookies" verwendet, um Ihre Einwilligung zu speichern und die Kennungen abzurufen. Wir verwenden die Marketing-Kennungen, um Sie als denselben Webseiten-Besucher zu erkennen und Erkenntnisse über Ihr Nutzungsverhalten auf dieser Webseite zu sammeln. So können wir die digitalen Marketingaktivitäten durchführen, für die Sie uns Ihre Einwilligung gegeben haben. Wenn Sie die Utiq-Technologie auf einer unserer anderen Webseiten aktivieren, können wir die gleichen Marketing-Kennungen verwenden, um Sie zu erkennen und Ihr Nutzungsverhalten auf diesen Webseiten zu erfassen.
Al hacerlo, permites que Utiq SA/NV y tu operador de telefonía activen para esta web la tecnología Utiq. Esta es una tecnología parecida a las cookies. Primero, Utiq utilizará tu IP para comprobar si la tecnología está disponible para ti. De ser así, Utiq facilitará tu IP a tu operador para que cree un identificador con la IP y otra información de cliente (ej: tu número de teléfono). Nosotros [DATA CONTROLLER] usaremos la tecnología Utiq para reconocerte en esta y en nuestras otras webs en las que hayas activado Utiq. De esta forma, podremos reconocerte como el mismo usuario y recopilar información sobre tu uso de nuestras webs para realizar nuestras acciones de marketing digital listadas anteriormente según los consentimientos que nos hayas dado. Puedes gestionar todos tus consentimientos Utiq en el portal de privacidad de Utiq o seleccionando "Administrar Utiq" en la parte inferior de esta página (en cuyo caso, tus cambios solo se aplicarán a esta web). Para más información, consulta la política de privacidad de Utiq.
Second layer (Utiq custom purpose):
Uso de la tecnología Utiq, impulsada por operadores de telefonía, para el marketing digital en esta web
Utiq SA/NV, con la ayuda de los operadores de telefonía colaboradores, ofrece la tecnología Utiq. Esta es una tecnología parecida a las cookies que permite a las webs llevar a cabo sus actividades de marketing digital, permitiéndote mantener control a través del portal de privacidad de Utiq ("consenthub") donde puedes retirar los consentimientos que hayas dado para activar la tecnología Utiq en esta web y en cualquiera de las otras webs asociadas, en un solo lugar.
Si das tu consentimiento, Utiq compartirá tu dirección IP con tu operador para que cree un identificador online ("Network Signal") vinculando tu IP con otra información relacionada con tu contrato (ej: tu número de teléfono). Posteriormente, tu operador compartirá el identificador con Utiq, sin compartir ningún otro dato personal tuyo. Utiq usará el identificador para crear identificadores de marketing adicionales (denominados "martechpass" y "adtechpass"). También se usarán cookies propias. Nosotros (RESPONSABLE DEL TRATAMIENTO) usaremos estos identificadores de marketing para reconocerte como el mismo usuario y recopilar información sobre tu uso de esta web para realizar nuestras acciones de marketing digital, según los consentimientos que nos hayas dado. Si das tu consentimiento para activar la tecnología Utiq en alguna de nuestras otras webs, usaremos los mismos identificadores de marketing para reconocerte y recopilar información sobre tu uso a través de esas webs.
Utilisation de la technologie Utiq, alimentée par les opérateurs télécom
En consentant, vous autorisez Utiq SA/NV et votre opérateur télécom à activer sur ce site la technologie Utiq. Une fois votre éligibilité confirmée via votre adresse IP, votre opérateur télécom créera un identifiant basé sur une référence telle que votre numéro de téléphone. Nous [DATA CONTROLLER] utiliserons la technologie Utiq pour vous reconnaitre sur ce site et nos autres sites web (seulement dans le cas où vous y avez également activé la technologie). Elle contribuera alors à réaliser les activités mentionnées ci-dessus, dans le respect de vos consentements. Vous pouvez à tout moment retirer le consentement Utiq sur le portail (consenthub) ou via la page gérer Utiq en bas de ce site. Pour plus d'informations, veuillez consulter la Politique relative à l’utilisation des données personnelles d'Utiq.
Second layer (Utiq custom purpose):
Utilisation de la technologie Utiq, alimentée par les opérateurs télécom
Utiq SA/NV et les opérateurs télécoms partenaires fournissent la technologie Utiq, qui permet aux sites web de soutenir leurs activités de marketing digital tout en vous offrant un contrôle via le portail d'Utiq ("consenthub") qui vous permet de retirer vos consentements donnés pour l’activation de la technologie Utiq sur ce site web et tous les autres.
Si vous consentez, Utiq partagera votre adresse IP avec votre opérateur télécom afin qu'il puisse créer un identifiant en ligne sécurisé ("Network Signal") en liant votre adresse IP à une référence de votre contrat télécom. Votre opérateur fournira ensuite cet identifiant sécurisé à Utiq, sans partager aucune autre donnée personnelle à votre sujet. Utiq utilisera cet identifiant pour créer des identifiants marketing supplémentaires (appelés "martechpass" et "adtechpass", valides pour 90 jours et 24 heures respectivement). Des cookies sont également utilisés pour conserver vos choix et vos identifiants. Nous utiliserons ces identifiants sur ce site web pour vous reconnaitre en tant que même visiteur et collecter des informations sur votre navigation sur ce site pour améliorer nos activités de marketing digital dans le respect des consentements que vous nous auriez donnés. Si vous activez la technologie Utiq sur certains de nos autres sites web, nous serons en mesure d'utiliser les mêmes identifiants pour vous reconnaitre en tant que même utilisateur et utiliser également des informations sur votre navigation sur ces autres sites.
Utilizzo della tecnologia Utiq, abilitata dagli operatori telefonici
Con il tuo consenso, permetti a Utiq SA/NV e al tuo operatore telefonico di attivare su questo sito la tecnologia Utiq. Utiq verificherà se è disponibile per te utilizzando il tuo indirizzo IP. Se disponibile, Utiq condividerà il tuo indirizzo IP con il tuo operatore, il quale creerà un identificativo utilizzando il tuo indirizzo IP e un riferimento del tuo contratto telefonico, come ad esempio il codice cliente. Noi [DATA CONTROLLER] utilizzeremo la tecnologia Utiq per riconoscerti come lo stesso visitatore e raccogliere informazioni sulla tua navigazione su questo sito e su qualsiasi altro dei nostri siti (purché tu abbia attivato anche per questi siti la tecnologia Utiq). Potremo così eseguire le attività citate precedentemente in base ai consensi che ci hai fornito. Puoi revocare il tuo consenso all'uso della tecnologia Utiq in qualsiasi momento, utilizzando il portale privacy di Utiq ("consenthub") o cliccando "Gestisci Utiq" a piè di pagina. Per ulteriori informazioni, consulta l'Informativa sulla Privacy di Utiq.
Second layer (Utiq custom purpose):
Utilizzo della tecnologia Utiq, abilitata dagli operatori telefonici
Utiq SA/NV, insieme agli operatori telefonici partecipanti, fornisce ai siti web la tecnologia Utiq, che può essere utilizzata per eseguire attività di marketing digitale offrendoti controllo attraverso portale privacy di Utiq ("consenthub"), dove puoi revocare i consensi che hai dato per l'uso della tecnologia Utiq su questo e su altri siti web.
Se dai il tuo consenso, Utiq condividerà il tuo indirizzo IP con il tuo operatore in modo che possa creare un identificativo online sicuro ("Network Signal"). Questo viene fatto abbinando il tuo indirizzo IP a un riferimento del tuo contratto telefonico, come ad esempio il codice cliente. Il tuo operatore condividerà solo questo identificativo con Utiq, senza rivelare altri dati personali su di te. Utiq utilizza questo identificativo per creare due ulteriori “identificativi di marketing” (noti come "martechpass" e "adtechpass", validi rispettivamente per 90 giorni e 24 ore). Vengono utilizzati anche cookie di prima parte per memorizzare la tua scelta relativa al consenso e i tuoi identificativi. Utilizzeremo questi “identificativi di marketing” per riconoscerti come lo stesso visitatore e raccogliere informazioni sulla tua navigazione su questo sito per eseguire le attività di marketing digitale per cui ci hai dato il consenso. Se attivi la tecnologia Utiq su uno qualsiasi dei nostri altri siti web, utilizzeremo gli stessi identificativi per riconoscerti come lo stesso utente che visita i diversi siti.
<select the “Use of Telecom and Utiq powered technology on this website for digital marketing”>
Utiq purpose description for “Integrated Model” can be found here.
Set up the functionalities in the Utiq Integrated Model text
Configurable elements
The Utiq consent text (1st layer) contains the following configurable element “Data Controller”
You will need to populate the dedicated configurable elements with your details: Data Controller’s name and legal form → the legal entity that owns the website as mentioned on the website’s Privacy Policy page
Clickable elements
The Utiq consent text (1st layer and Utiq purpose displayed in the 2nd layer of the CMP) contains clickable elements:
consenthub
Utiq’s Privacy Statement
telecom operator
our other websites
You will need to implement hyperlinks that open in a new page for clickable elements within Utiq consent text:
telecom operator: the reference to participating telecom operators in scope within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section within Utiq’s Privacy Statement containing the list of all participating telecom operators per country → https://consenthub.utiq.com/pages/privacy-statement#telecom-operators
our other websites: the reference to other websites in scope within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section within the “Manage Utiq” page where there is the list of all such websites in scope (i.e., all websites that would make use of the same martechpass value) (see “2. Setup the dedicated “Manage Utiq” page linked via a footer hyperlink“).
The reference to “our other websites” in scope within the Utiq consent text must be correctly hyperlinked and direct the user to a page listing all such websites in scope. In case of additional websites, the number must be updated, before the additional website goes live. Data Controller without the cross-domain feature enabled shall remove that part of the sentence completely. The sentence should be as reported in the below table. The relevant section in the “Manage Utiq” page can also be omitted.
Sentence to be used in the Utiq consent text in case of Data Controller without the cross-domain feature enabled:
EN
We [DATA CONTROLLER]) will use the Utiq technology to recognise you and collect insights about your navigation across this website.
DE
Wir [DATA CONTROLLER]) werden die Utiq-Technologie verwenden, um Sie zu erkennen und Erkenntnisse über Ihr Nutzungsverhalten auf dieser Webseite zu sammeln.
ES
Nosotros [DATA CONTROLLER]) usaremos la tecnología Utiq para reconocerte en esta web.
FR
Nous [DATA CONTROLLER]) utiliserons la technologie Utiq pour vous reconnaitre sur ce site.
IT
Noi [DATA CONTROLLER]) utilizzeremo la tecnologia Utiq per riconoscerti come lo stesso visitatore e raccogliere informazioni sulla tua navigazione su questo sito.
The reference to “telecom operator” within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section in Utiq’s Privacy Statement containing the list of all participating telecom operators per country → https://consenthub.utiq.com/pages/privacy-statement#telecom-operators
Consent synchronization with CMP-consenthub-“Manage Utiq” withdraw function
With the Utiq Integrated model, there are 3 ways for users to withdraw Utiq consents:
via the CMP: by re-opening the CMP and changing the Utiq preferences, the users can withdraw Utiq consent.
via the consent revocation dedicated functionality in the “Manage Utiq” page: users can revoke their Utiq consent directly through the site. The revocation will only apply to that site in this case.
