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Requirements for Advertisers and Publishers

This section applies to participating Advertisers and Publishers that integrate the Utiq technology.


To enable the Utiq technology in your Advertiser or Publisher site, we require all the items listed in the go-live checklist page to be implemented ahead of go-live.

Detailed instructions on how to implement these are provided throughout this documentation. Any need for variation will need to be discussed with Utiq.

Please note that as part of the go-live process the Utiq team will check compliance with the items listed in the checklist and any issues detected may delay go-live.

Important note: if you require any deviations from the Utiq guidelines, please inform our Customer Success team at

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