One of the consent options Utiq supports is the integration of the Utiq separate out-of-the-box consent pop-up (a separate pop-up box surfaced after the domain’s main CMP) to capture Utiq consent separately.
We provide a «Plug and Play» implementation of the Utiq dedicated consent pop-up to make the integration process as smooth as possible for Advertisers and Publishers and ensure consent is validly obtained. Specifically, it:
Fulfils all the privacy requirements to capture a valid consent and ensures their correct implementation.
Provides an optimised UX/UI for mobile and is already tested on different devices and browsers.
Ensures consent synchronisation between user’s preferences expressed in Advertiser/Publishers’ websites with Utiq’s consenthub.
Ensures it’s shown only to users browsing via an eligible Telecom Operator involved in the provision of the Utiq technology.
Already includes the Utiq consent text and design characteristics (including hyperlinks to Utiq’s privacy statement and consenthub).
Should be customised with the Advertiser/Publisher’s brand identity (e.g., colour palette, font, etc.).
Utiq’s separate pop-up customisation
Utiq’s separate pop-up should include the Advertiser/Publisher’s website logo and colour palette.
The allowed customisations are the following:
Item
Description
Example
Logo asset
A file with your logo preferably in SVG format (we also accept PNG format). The logo filename should match your domain
For domain www.example.com the file name of the logo should be: example-com.svg
Colour scheme
Any specific colours (Color RBG or HEX value) to be used unless we can use your site’s CSS.
E.g.: change the default colour of the buttons
#054850 button colour, #000000 text colour
Square or rounded buttons
Chose to have the buttons rounded or squared. We also support settings the roundness.
Ensure correct set-up of the consent capture journey
Example of the correct set-up:
When to show the Utiq separate consent pop-up
You must set up the Utiq out-of-the-box dedicated consent pop-up so that it is only surfaced/presented to users if they have accepted all processing purposes in the site’s main CMP, i.e., user clicks on “accept all”.
Utiq’s separate pop-up should be shown either:
immediately after the main CMP acceptance, or
in the visitor’s next session
Consent validity
The consent validity timeframe for Utiq consents is 180 days.
Utiq’s Consent Text for Separate pop-up model
The Utiq consent text has been carefully defined seeking to strike a balance between providing complete information on the processing and keeping the text brief and understandable for users as part of a layered approach to transparency. Specifically, the text addresses the purpose and scope of the processing, the nature of the personal data processed, retention periods, and the identity of controllers.
Utiq consent text to date (this may be subject to change):
Texts
EN
First layer:
Use of Telecom and Utiq powered technology on this website for digital marketing
By consenting, you let Utiq SA/NV and your telecom operator activate the Utiq technology for this website.
Utiq will share your IP address with your operator which will create an identifier for Utiq using the IP and an account reference such as your mobile number.
We [DATA CONTROLLER] will use the Utiq technology to recognise you and collect insights about your navigation across this and any of our other websites (only those where you also activated the Utiq technology). This is to perform our digital marketing activities, depending on which consents you have given us for this (as further described here).
Use of Telecom and Utiq powered technology on this website for digital marketing
Utiq SA/NV together with participating telecom operators provide the Utiq technology, that can be used by websites to perform their digital marketing activities whilst offering you control through the Utiq privacy portal ("consenthub") where you can withdraw the consents you give to the use of the Utiq technology in this website and any other Utiq participating websites in one single place.
If you give your consent, Utiq will share your IP address with your operator so that it can create a secure online identifier ("Network Signal"). This is done by matching your IP to an account reference such as your mobile number. Your operator will then share this identifier with Utiq, without sharing any other personal data about you. Utiq uses this identifier to create additional marketing identifiers (known as "martechpass" and "adtechpass", valid for 90 days and 24hrs respectively). First party cookies are also used to store your consent choice and retrieve the identifiers. We will use the marketing identifiers to recognise you as the same visitor and collect insights about your navigation on this website to perform the digital marketing activities that you have given us consent for. If you activate the Utiq technology in any of our other websites, we will be able to use the same marketing identifiers to recognise you and use your browsing across such websites.
Nutzung der Telekommunikations-basierten Utiq-Technologie für digitales Marketing
Mit Ihrer Einwilligung erlauben Sie Utiq SA/NV und Ihrem Telekommunikationsnetzbetreiber, die Utiq-Technologie für diese Webseite zu aktivieren.
Utiq wird dafür Ihre IP-Adresse an Ihren Netzbetreiber weitergeben, der anhand der IP-Adresse und einer Kundenkonto-Referenz wie z. B. Ihrer Mobilfunknummer eine Kennung für Utiq erstellt.
Wir [DATA CONTROLLER] werden die Utiq-Technologie verwenden, um Sie zu erkennen und Erkenntnisse über Ihr Nutzungsverhalten auf dieser und unseren anderen Webseiten zu sammeln (sofern Sie auf diesen Webseiten die Utiq-Technologie ebenfalls aktiviert haben). Dies ermöglicht uns, unsere digitalen Marketingaktivitäten durchzuführen, je nachdem, welche Einwilligungen Sie uns hierfür erteilt haben (wie hier näher beschrieben).
Sie können Ihre Einwilligung zur Nutzung der Utiq-Technologie jederzeit über das Datenschutzportal von Utiq („consenthub“) oder über „Utiq verwalten“ am unteren Ende dieser Webseite (nur für diese Webseite) widerrufen. Weitere Informationen finden Sie in der Datenschutzerklärung von Utiq.
Second layer:
Nutzung der Telekommunikations-basierten Utiq-Technologie für digitales Marketing
Utiq SA/NV stellt zusammen mit teilnehmenden Telekommunikationsnetzbetreibern die Utiq-Technologie zur Verfügung, die von Webseiten zur Durchführung ihrer digitalen Marketingaktivitäten genutzt werden kann. Gleichzeitig bietet sie Ihnen eine Kontrolle durch das Utiq-Datenschutzportal („consenthub“), wo Sie Ihre Einwilligungen zur Nutzung der Utiq-Technologie auf dieser Webseite und allen anderen teilnehmenden Webseiten an einem einzigen Ort widerrufen können.
Wenn Sie Ihre Einwilligung erteilen, wird Utiq Ihre IP-Adresse an Ihren Netzbetreiber weitergeben, damit dieser eine sichere Online-Kennung (das sog. „Network Signal“) erstellen kann. Dazu wird Ihre IP-Adresse mit einer Kundenkonto-Referenz, wie z. B. Ihrer Handynummer, abgeglichen. Ihr Netzbetreiber gibt diese Kennung dann an Utiq weiter, ohne weitere personenbezogene Daten über Sie zu teilen. Utiq verwendet diese Kennung, um zusätzliche Marketing-Kennungen zu erstellen (bekannt als „martechpass“ und „adtechpass“, gültig für 90 Tage bzw. 24 Stunden). Außerdem werden sog. "First Party Cookies" verwendet, um Ihre Einwilligung zu speichern und die Kennungen abzurufen. Wir verwenden die Marketing-Kennungen, um Sie als denselben Webseiten-Besucher zu erkennen und Erkenntnisse über Ihr Nutzungsverhalten auf dieser Webseite zu sammeln. So können wir die digitalen Marketingaktivitäten durchführen, für die Sie uns Ihre Einwilligung gegeben haben. Wenn Sie die Utiq-Technologie auf einer unserer anderen Webseiten aktivieren, können wir die gleichen Marketing-Kennungen verwenden, um Sie zu erkennen und Ihr Nutzungsverhalten auf diesen Webseiten zu erfassen.
Al hacerlo, permites que Utiq SA/NV y tu operador de telefonía activen para esta web la tecnología Utiq. Esta es una tecnología parecida a las cookies.
Utiq facilitará tu IP a tu operador para que cree un identificador con la IP y otra información de cliente (ej: tu número de teléfono).
Nosotros [DATA CONTROLLER] usaremos la tecnología Utiq para reconocerte en esta y en nuestras otras webs en las que hayas activado Utiq. De esta forma, podremos reconocerte como el mismo usuario y recopilar información sobre el uso de nuestras webs para realizar nuestras acciones de marketing digital, según los consentimientos que nos hayas dado (descritas en más detalle aquí).
Puedes gestionar todos tus consentimientos Utiq en el portal de privacidad de Utiq o seleccionando "Administrar Utiq" en la parte inferior de esta página (en cuyo caso, tus cambios solo se aplicarán a esta web). Para más información, consulta la política de privacidad de Utiq.
Second layer:
Uso de la tecnología Utiq, impulsada por operadores de telefonía, para el marketing digital en esta web
Utiq SA/NV, con la ayuda de los operadores de telefonía colaboradores, ofrece la tecnología Utiq. Esta es una tecnología parecida a las cookies que permite a las webs llevar a cabo sus actividades de marketing digital, permitiéndote mantenercontrol a través del portal de privacidad de Utiq ("consenthub") donde puedes retirar los consentimientos que hayas dado para activar la tecnología Utiq en esta web y en cualquiera de las otras webs asociadas, en un solo lugar.
Si das tu consentimiento, Utiq compartirá tu dirección IP con tu operador para que cree un identificador online ("Network Signal") vinculando tu IP con otra información relacionada con tu contrato (ej: tu número de teléfono). Posteriormente, tu operador compartirá el identificador con Utiq, sin compartir ningún otro dato personal tuyo. Utiq usará el identificador para crear identificadores de marketing adicionales (denominados "martechpass" y "adtechpass"). También se usarán cookies propias. Nosotros (RESPONSABLE DEL TRATAMIENTO) usaremos estos identificadores de marketing para reconocerte como el mismo usuario y recopilar información sobre tu uso de esta web para realizar nuestras acciones de marketing digital, según los consentimientos que nos hayas dado. Si das tu consentimiento para activar la tecnología Utiq en alguna de nuestras otras webs, usaremos los mismos identificadores de marketing para reconocerte y recopilar información sobre tu uso a través de esas webs.
Utilisation de la technologie Utiq, alimentée par les opérateurs télécom
En consentant, vous autorisez Utiq SA/NV et votre opérateur télécom à activer sur ce site la technologie Utiq.
Utiq partagera votre adresse IP avec votre opérateur télécom qui créera un identifiant basé sur une référence telle que votre numéro de téléphone.
Nous [DATA CONTROLLER] utiliserons la technologie Utiq pour vous reconnaitre sur ce site et nos autres sites web (seulement dans le cas où vous y avez également activé la technologie). Elle contribuera alors à réaliser nos activités mentionnées précédemment et pour lesquelles vous avez consenti (Tel que décris ici).
Utilisation de la technologie Utiq, alimentée par les opérateurs télécom
Utiq SA/NV et les opérateurs télécoms partenaires fournissent la technologie Utiq, qui permet aux sites web de soutenir leurs activités de marketing digital tout en vous offrant un contrôle via le portail d'Utiq ("consenthub") qui vous permet de retirer vos consentements donnés pour l’activation de la technologie Utiq sur ce site web et tous les autres.
Si vous consentez, Utiq partagera votre adresse IP avec votre opérateur télécom afin qu'il puisse créer un identifiant en ligne sécurisé ("Network Signal") en liant votre adresse IP à une référence de votre contrat télécom. Votre opérateur fournira ensuite cet identifiant sécurisé à Utiq, sans partager aucune autre donnée personnelle à votre sujet. Utiq utilisera cet identifiant pour créer des identifiants marketings supplémentaires (appelés "martechpass" et "adtechpass", valides pour des durées respectives de 90 jours et 24 heures). Des cookies sont également utilisés pour conserver vos choix et vos identifiants. Nous utiliserons ces identifiants sur ce site web pour vous reconnaitre en tant que même visiteur et collecter des informations sur votre navigation sur ce site pour améliorer nos activités de marketing digital dans le respect des consentements que vous nous auriez donnés. Si vous activez la technologie Utiq sur certains de nos autres sites web, nous serons en mesure d'utiliser les mêmes identifiants pour vous reconnaitre en tant que même utilisateur et utiliser également des informations sur votre navigation sur ces autres sites.
Utilizzo della tecnologia Utiq, abilitata dagli operatori telefonici
Con il tuo consenso, permetti a Utiq SA/NV e al tuo operatore telefonico di attivare su questo sito la tecnologia Utiq.
Utiq condividerà il tuo indirizzo IP con il tuo operatore, il quale creerà un identificativo utilizzando il tuo indirizzo IP e un riferimento del tuo contratto telefonico, come ad esempio il codice cliente.
Noi [DATA CONTROLLER] utilizzeremo la tecnologia Utiq per riconoscerti come lo stesso visitatore e raccogliere informazioni sulla tua navigazione su questo sito e su qualsiasi altro dei nostri siti (purché tu abbia attivato anche per questi siti la tecnologia Utiq). Potremo così eseguire le attività citate precedentemente in base ai consensi che ci hai fornito (come descritto più dettagliatamente qui).
Utilizzo della tecnologia Utiq, abilitata dagli operatori telefonici
Utiq SA/NV, insieme agli operatori telefonici partecipanti, fornisce ai siti web la tecnologia Utiq, che può essere utilizzata per eseguire attività di marketing digitale offrendoti controllo attraverso portale privacy di Utiq ("consenthub"), dove puoi revocare i consensi che hai dato per l'uso della tecnologia Utiq su questo e su altri siti web.
Se dai il tuo consenso, Utiq condividerà il tuo indirizzo IP con il tuo operatore in modo che possa creare un identificativo online sicuro ("Network Signal"). Questo viene fatto abbinando il tuo indirizzo IP a un riferimento del tuo contratto telefonico, come ad esempio il codice cliente. Il tuo operatore condividerà solo questo identificativo con Utiq, senza rivelare altri dati personali su di te. Utiq utilizza questo identificativo per creare due ulteriori “identificativi di marketing” (noti come "martechpass" e "adtechpass", validi rispettivamente per 90 giorni e 24 ore). Vengono utilizzati anche cookie di prima parte per memorizzare la tua scelta relativa al consenso e i tuoi identificativi. Utilizzeremo questi “identificativi di marketing” per riconoscerti come lo stesso visitatore e raccogliere informazioni sulla tua navigazione su questo sito per eseguire le attività di marketing digitale per cui ci hai dato il consenso. Se attivi la tecnologia Utiq su uno qualsiasi dei nostri altri siti web, utilizzeremo gli stessi identificativi per riconoscerti come lo stesso utente che visita i diversi siti.
Set up the functionalities in the Utiq separate pop-up model text
Configurable elements
Utiq consent text contains configurable element “Data Controller”.
You will need to populate dedicated configurable elements with your details: Data Controller’s name and legal form → the legal entity that owns the website as mentioned on the website’s Privacy Policy page
Clickable elements
The Utiq consent text (1st layer and 2nd layer) contains clickable elements:
consenthub
Utiq’s privacy statement
click to check
telecom operator
our other websites
You will need to implement hyperlinks that open as a new page for clickable elements within Utiq consent text:
click to check: this function will open the Brand/Publisher’s own privacy statement.
telecom operator: the reference to participating telecom operators in scope within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section within Utiq’s Privacy Statement containing the list of all participating telecom operators per country → https://consenthub.utiq.com/pages/privacy-statement#telecom-operators
our other websites: the reference to other websites in scope within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section within the “Manage Utiq” page where there is the list all such websites in scope (i.e., all websites that would make use of the same martechpass value) (see “2. Setup the dedicated “Manage Utiq” page linked via a footer hyperlink“).
Utiq requires the implementation of 2 sections in the “Manage Utiq” page (see “2. Setup the dedicated “Manage Utiq” page linked via a footer hyperlink“) listing the cross domain websites in scope (i.e., all websites that would make use of the same martechpass value) and participating telecom operators:
The reference to “our other websites” in scope within the Utiq consent text must be correctly hyperlinked and direct the user to a page listing all such websites in scope (i.e., all websites that would make use of the same martechpass value). In case of additional websites in scope, the number must be updated, before the additional website goes live. Data Controller without the cross-domain feature enabled shall remove that part of the sentence completely. The sentence should be as reported in the below table. The relevant section in the “Manage Utiq” page can also be omitted.
Sentence to be used in the Utiq consent text in case of Data Controller without the cross-domain feature enabled:
EN
We [DATA CONTROLLER]) will use the Utiq technology to recognise you and collect insights about your navigation across this website.
DE
Wir [DATA CONTROLLER]) werden die Utiq-Technologie verwenden, um Sie zu erkennen und Erkenntnisse über Ihr Nutzungsverhalten auf dieser Webseite zu sammeln.
ES
Nosotros [DATA CONTROLLER]) usaremos la tecnología Utiq para reconocerte en esta web.
FR
Nous [DATA CONTROLLER]) utiliserons la technologie Utiq pour vous reconnaitre sur ce site.
IT
Noi [DATA CONTROLLER]) utilizzeremo la tecnologia Utiq per riconoscerti come lo stesso visitatore e raccogliere informazioni sulla tua navigazione su questo sito.
The reference to “telecom operator” within the Utiq consent text must be correctly hyperlinked and direct the user to the relevant section in Utiq’s Privacy Statement containing the list of all participating telecom operators per country → https://consenthub.utiq.com/pages/privacy-statement#telecom-operators
How to integrate it
You can find the documentation to integrate it at the Tag Integrations section.
For any technical query on the implementation, you can reach out to our Customer Success team at csm@utiq.com
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