SSP Partner Client Integration

This page is meant for SSP Partners that need to do a client side integration and be able to see and collect Utiq adtechpass, if the integration is not part of the standard Prebid integration of publishers.

To become eligible to get Utiq ID, for testing, you need to add a testing stub as 'x-cryptip' request header in ModHeader.

Reach out to csm@utiq.com to ask for a testing stub.

Visit a Utiq integrated publisher.

Utiq will be part of the CMP as Integrated model, or after accepting the CMP, you will see Utiq Separate pop-up. In both cases, you should verify in network that utiqLoader.js has loaded.

If it’s not loaded, you can ‘force’ it in console by calling the below.

CODE

(() => {
  const s = document.createElement("script")
  s.type = 'text/javascript';
  s.src = "https://utiq.example.com/utiqLoader.js"
  s.async = true;
  document.head.appendChild(s)
})();

After you accept CMP or Utiq Separate pop-up, you will get two passes in 'utiqPass' localStorage.

martechpass (mtid) for first party data activation
adtechpass (atid) for programmatic bidding

You can collect the passes with our API.

The main focus should be the adtechpass (atid) which is encrypted with daily rotation keys and is meant for open bidding.

In the bidding stream, the atid must be forwarded to DSPs as source: "utiq.com" - this is the same source as our Prebid module is setting.

Your goal is to collect the adtechpass and whitelist it to send it to DSPs.