Utiq Use Cases for Brands

These examples illustrate the potential applications and benefits of effectively utilizing first-party data across various business functions. It is important to note that this list is not exhaustive; as businesses evolve and new technologies emerge, additional use cases may arise, tailored to the unique needs and strategic goals of each client.

1. Reach & Frequency

The ability to optimize the number of times an ad is shown to the same user across different platforms, using first-party data to balance exposure and avoid ad fatigue.

2. User Reconciliation

This involves collecting and leveraging data directly from customers to create a 360 strategy that foster the business and improve decision-making across several domains of the company. The key component is the ability to understand customer’ users across customer multiple domains.

3. 1st Party Data Activation

Onboarding first-party data, for example, to re-engage (retargeting) users who have previously interacted with a brand, enhancing conversion opportunities.

4. Audience Exclusion

Onboarding first-party data, for example, to ensure that a campaign does not target individuals who are already your customers. This strategy helps to focus marketing efforts on acquiring new customers or engaging potential leads, rather than expending resources on those who have already converted.

5. Content Personalization

This uses first-party data to tailor content and messaging to individual user preferences, enhancing engagement and satisfaction.

6. Audience Extension (Retail Media)

UTIQ technology enhances audience extension by accurately deduplicating users, allowing for more precise targeting and ensuring that expanded audiences are correctly identified and reached across all touchpoints.

7. Business Analytics & Big Data

This involves analysing large volumes of first-party data to extract insights that drive strategic business decisions and training machine learning models based on 1st party data in order to improve business outcomes.

8. Attribution Measurement

UTIQ technology enhances attribution measurement accuracy by deduplicating users, ensuring that attribution is correctly assigned across all touchpoints, rather than being unfairly skewed towards the last click.

9. Clean Room Audience Insights

This involves using secure environments to analyse and share data between publishers and brand to design the best campaign on a privacy environment.

10. Clean Room Media Insights

This involves using secure environments to analyse and share data between publishers and brands to design the best campaign within publisher inventory on a privacy environment.