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Use Cases

  1. First party media personalisation based on martechpass.

  2. First party media analytics based on martechpass.

  3. Cross media:

    • Ad/Content frequency capping, which can be used across websites and apps as well as devices if the same mobile network connection is used.

    • Targeting or suppression.

    • Campaign attribution.

    • Audience measurement.

  4. Advertiser and Publisher first party data activation based on Utiq passes matching with match rate of Brand and Publisher martechpass to adtechpass/consentpass of 100%.

  5. Ability to understand the reach at a person-level for a specific campaign. This enables Brands to understand and manage the reach of their activities.

If you want to explore additional use cases please contact our Customer Success team at

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