Equativ Use Case 1: Reach & Frequency

2 Different objectives:

• Targeting UTIQ-enabled Impressions: Ensure that your campaigns only reach impressions tied to UTIQ tokens, aligning with privacy-compliant targeting.

• Additionally you can set up Frequency Capping: Limit the number of times a user is exposed to an ad, based on a frequency cap defined by the advertiser.

Implementation Steps:

1. Set UTIQ as the Targeting Filter:

   1. Login the Equativ platform (EBC)
      

      

   2. Navigate to the campaign settings and apply the UTIQ token filter under Data Marketplace and then Alternative ID provider. This ensures the campaign delivers ads exclusively to UTIQ-enabled impressions.

      

   3. Once selected you can be sure because UTIQ is highlighted in orange on the interface:
      

      

       

2. To apply a Frequency Cap:

   1. After selecting Utiq as alternative ID provider, you can mote to the next page clicking on “Create Deal”
      

      

   2. In the frequency management section:
      

      

   3. Define the maximum number of times a single user can see your ad.
      

      

      For example, if the cap is set to “3” per day, no individual will see the ad more than three times during the campaign’s duration.

      This helps prevent overexposure and ensures a balanced user experience.

3. Activate the Campaign: Once the reach & Frequceny rules are in place, you can launch your deal filling the info regarding the DSP that is receiving the deal to activate the campaign.