Google Secure Signals

What are Google Secure Signals

Google Secure Signals is an initiative that simplifies the integration of third-party technology for publishers. This program allows publishers to effortlessly implement tools for collecting signals, such as universal IDs, on their websites. These signals are then automatically transmitted to Google with minimal effort required from the publisher. Subsequently, Google forwards these signals to integrated buyers through Google OpenBidding and Google AdExchange. This streamlined integration enables publishers to incorporate their identity strategy within the Google tech ecosystem, leading to enhanced addressable inventory and improved monetization outcomes.

Publisher Google Secure Signals Integration

Utiq SDK is automatically sending the adtechpass to Google Ad Manager (GAM) as secure signal.

If you want to suppress this, you will need to do a small configuration to our SDK.

Publisher Google Ad Manager Configurations

1. Select Inventory, then Secure signals.

2. Activate Utiq:

   1. Find Utiq and toggle enable web integration.

   2. Select the "Publisher deploy" in drop down menu “Web integration deployment”.