Google Publisher Provided ID (PPID)

What is Google Publisher Provided ID (PPID)

The Publisher provided identifier (PPID) allows publishers to send Google Ad Manager an identifier for use in frequency capping, audience segmentation and audience targeting, sequential ad rotation, and other audience-based ad delivery controls across devices.

You can read more on https://support.google.com/admanager/answer/2880055

How to integrate Utiq martechpass as Google PPID

In order to integrate Utiq martechpass as Google PPID, you need to do this Utiq configuration.

window.Utiq ||= {};
window.Utiq.config = {
  listeners: {
    onIdsAvailable: ({ mtid }) => {
      if (mtid) {
        window.googletag = window.googletag || { cmd: [] };
        googletag.cmd.push(() => {
          googletag.pubads().setPublisherProvidedId(mtid);
        });
      }
    }
  }
};

Utiq supports multi-connection identification, with re-identification retrials every 10' after first successful identification. Utiq API can return any of the identified passes, mobile or fixed, so please consider which you care for.

How to test the integration

For validation, you should expect to see the following.

1. Google Ad Manager call https://securepubads.g.doubleclick.net/gampad/ads contains Utiq martechpass in ppid parameter

2. The above value is the same as the value of window.Utiq.API.getIdGraphEntry('mtid')