Onetag

Onetag Smart Curation provides your co-pilot for better media quality and performance.

Our Smart Curation Platform and AI-powered technology deliver more effective digital advertising for the open internet, harnessing deeper placement level intelligence to achieve your business outcomes. We feed every DSP with curated, high performing impressions from over 2,000 directly integrated publishers, using real-time AI. We filter out all the wastage and optimize to deliver only high attention and uncluttered inventory, contextual relevance and engaged users.

Intuitive and ease of use 

 The Smart Curation Platform and its dedicated DealCurate section is your clear and intuitive UI to create the programmatic Smart Deals you need, the way you want. Maximise user matching, ad relevance, attention, and performance, including Onetag’s proprietary semantic engine for rich contextual data.  

Powered by proprietary AI 

 Onetag Smart Curation technology optimizes your inventory before you even see the impressions. DealCurate targeted deals also benefit from our AI capabilities focused on advanced traffic shaping and dynamic optimisation. These effortlessly increase your media curation efficiency and performance. 

Leverage rich cookieless data 

 Onetag is at the forefront of cookieless advertising solutions. Through innovative identity frameworks and partnerships, Onetag helps publishers maintain audience addressability and deliver personalized advertising experiences while respecting user privacy. Its first-party data activation capabilities enable brands to continue engaging with their audiences effectively, even in a post-cookie environment.

Onetag’s proprietary semantic engine also gives you immediate access to unique rich contextual data powered by our knowledge graph, harnessing large language models (LLMs) to read all content on web pages and go deeper than traditional keyword technology. 

 DealCurate also leverages a vast pool of ad placement level data beyond what DSPs typically access, to enable greater real-time optimisation. 

Risk free control and flexibility 

 DealCurate is completely free for curators with no hidden costs. DealCurate provides your risk free solution for programmatic deal creation and management. 

 The new Discovery forecasting view in the right-hand pane shows you the immediate impact of deal criteria on weekly forecast impressions, giving you even greater control of your Deals. 

Future proofed and privacy-first 

 DealCurate is 100% cookieless, enabling curators to fully embrace the now and future of programmatic advertising.  

 DealCurate also supports all leading Universal IDs and is fully compliant with privacy legislation.