Google Display & Video 360 (DV360)

Google Display & Video 360 (DV360) is Google's demand-side platform (DSP), enabling advertisers to manage programmatic campaigns across multiple inventory sources. As part of Google Marketing Platform, DV360 provides:

• Comprehensive Inventory Access – Connects with Google Ad Manager, YouTube, and third-party exchanges.

• Advanced Audience Targeting – Uses Google's proprietary data and integrations for precise audience segmentation.

• Automated Optimization – Machine-learning-driven bidding and performance insights.

UTIQ & DSP Compatibility

Any DSP—including DV360—can run campaigns using UTIQ’s privacy-first identity solution. This is possible because SSPs integrated with UTIQ can create programmatic Deals, which are then executed within the DSP environment. Advertisers can activate these Deals in DV360 just like any other programmatic transaction, ensuring privacy-compliant targeting without third-party cookies.